Uber App Feature Redesign

Overview

This case study explores opportunities to improve the Uber rider experience, with a focus on two key personas: a working student driver, and a college student using Uber to get around safely with friends.

Using a human-centered design process, I mapped out user journeys, identified pain points, and created a series of wireframes and high-fidelity mockups aimed at enhancing navigation and usability within the app– especially when updating destinations or managing multiple stops.

User Personas:

I developed two detailed personas to reflect Uber’s diverse user base in Charleston:

• Katie, a 32-year-old graduate student and part-time Uber driver, needs tools to track expenses, find clean rest stops, and optimize income through rider preferences and surge awareness.

• Isabella, a 21-year-old College of Charleston student, uses Uber to meet friends downtown and needs to quickly update destinations, add stops, and feel safe during late-night rides.

Key Pain Points

• Limited ability to change destinations mid-ride

• Difficulty adding stops and updating routes on the go

• Inability to request a female driver or find clean bathroom stops

• Lack of healthy food options when driving late hours

• Confusion about leaving feedback or rating the ride experience